I read another poster on another seed say "the republicans got Moneyballed."
I believe he was speaking about Nate Silver's 538 model.
But he/she was more right than he knew. These guys are almost as good as Target.
Incidentally, if you don't know about how bad*ss Target (yes, the store Target) is from a tech/data/stats perspective, you oughta look into it. They know if you're pregnant, maybe even before you do. They have a crime lab that helps the police sometimes.
Anyway, statisticians/mathematicians are the new rock stars.